Blog

Curl Care: Understanding the importance of cleansing your curls correctly

There is a lot of information centred around how to wash, frequency of washing and what cleanser to use when washing curly hair. This blog post aims to take the difficult out of your decision making when it comes to your cleansing routine for your curls. You may have heard of the 3 C’s – Clarifying, Cleansing and Co washing put simply, these three concepts all fall under the umbrella of washing your curls.

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Curl Therapy: Natural Solutions for Diagnosing and Treating Your Hair Concerns

Therapy, we all need it at some point in our lives and this can take place in many forms but today we discuss a specific kind - Curl Therapy.

Our curls go through so much wear and tear, fighting against environmental aggressors as well as the effects of our day to day lifestyles. We will specifically hone in on curl therapy and healing specifically for damaged curls - derived from exposure to harsh chemicals, heat, hormonal or stress related factors.

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Exploring CGM Products in the UAE: Historical Insights, Market and Future Trends

Curly hair products only so many years ago didn’t appear to exist in the Middle East. Upon moving to Dubai, UAE in 2019, there were limited product ranges available - the primary curly hair brands that were easily accessible were Auntie Jackie’s, Cantu and Shea Moisture. This was one of the key reasons Emerson was birthed - to provide accessibility and affordability to the best of curly hair products from around the globe.

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