Innersense I Create Hold
Firm Definition. Lasting Structure. High-Shine Hold.
When curls need structure that lasts, I Create Hold delivers considerably more control than a lightweight defining gel. Its concentrated styling system creates firm definition and encourages curl clumps to maintain their shape through drying and wear, making it particularly effective for wash-and-gos where longevity, frizz control and a strong cast are part of the desired result.
Aloe vera sits immediately after water, giving the formula a hydrating foundation, but the performance comes from a combination of Hydroxyethylcellulose, Maltodextrin Copolymer and Alkyl Acrylate Crosspolymer. These film-forming and fixative ingredients create the structure responsible for its firm hold, while glycerin, honey extract and botanical extracts provide conditioning support. The result is a gel that sets curls decisively while still leaving them with shine and flexibility once the cast is released.
Why it works
- Maltodextrin Copolymer acts as both a film former and hair fixative, creating the flexible coating that helps curls retain their shape and definition.
- Hydroxyethylcellulose + Alkyl Acrylate Crosspolymer reinforce the styling structure, giving I Create Hold the substantial control and longevity expected from a firm-hold gel.
- Aloe Vera, Glycerin & Honey Extract provide humectant and conditioning support, helping balance the stronger styling system with moisture and shine.
- Concentrated Gel System creates strong curl clumping and a purposeful cast, making it particularly effective when long-lasting definition and greater resistance to frizz are priorities.
Best For
Firm hold | Wash-and-gos | Long-lasting definition | Frizz control | Humid climates | Curly to tight curls | Strong curl clumping | Customers who prefer a cast
Diffuse, air or blow dry to define texture and style. On dry hair apply 1 pump to fingertips for structure and hold.
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Innersense
Innersense Organic Beauty is a love story between two seasoned beauty professionals who share a passion for health, hair, beauty and the planet.
Founded 2005 to meet the need for clean, pure, organic and non-toxic professional quality hair care products. In doing so, sourcing the highest quality and Certified Organic ingredients, in the purest, most concentrated form has been at the forefront of each product. Innersense have create a complete, award-winning line of safe, sustainable and cruelty free haircare products.
