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Curly hair has always been a beautiful and distinguishing beauty feature regardless of whether society affirms this or not. What we are now seeing is greater appreciation for natural curls by mainstream media, a major sign of progress but on the other hand could this just be the case because curly hair is now “in style” and there has been a great deal of viralilty in this day of social media influencing?

Curly hair has for centuries always been linked to individuals of Middle Eastern and African ethnicity. We find it interesting that such a generalisation can be made as there are always exceptions to every rule. Let’s uncover the truth. 

The notion of curly hair being problematic, undesirable or unacceptable in modern day Middle East is what we don’t subscribe to. Curly hair is not something that needs to be “undone” or “corrected”.