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Hair loss can be truly frustrating and demotivating but in some cases it maybe necessary to birth healthier, strong hair strands. 

Remember with curly hair in particular, strength is required right from the roots in order for effective distribution and delivery of moisture and nutrients through the natural bends and twists in curly textures.

There are several reasons you could be experiencing hair loss after adopting CGM, let’s explore this further.

Curly hair products only so many years ago didn’t appear to exist in the Middle East. Upon moving to Dubai, UAE in 2019, there were limited product ranges available - the primary curly hair brands that were easily accessible were Auntie Jackie’s, Cantu and Shea Moisture. This was one of the key reasons Emerson was birthed - to provide accessibility and affordability to the best of curly hair products from around the globe.