Curly hair products only so many years ago didn’t appear to exist in the Middle East. Upon moving to Dubai, UAE in 2019, there were limited product ranges available - the primary curly hair brands that were easily accessible were Auntie Jackie’s, Cantu and Shea Moisture. This was one of the key reasons Emerson was birthed - to provide accessibility and affordability to the best of curly hair products from around the globe.
