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With so many curly hair styler options, it can be tricky trying to determine what stylers will best enhance your curls. Hair mousse and hair foams for curly hair have and continue to gain popularity in Dubai and the wider UAE. This summer alone we saw record breaking sales for Camille Rose Spiked Honey Mousse and TréLuxe Soothe & Restore Curl Defining Mousse, we explore why these mousses in particular have gained so much popularity.

There are numerous hair growth oils and serums available in the UAE. However, it is not always easy to determine what hair growth products are actual worth the hype!

Have you fallen victim to market gimmicks such as “this is your secret potion to magical hair growth” or “Grow your hair in 3 weeks with this magical hair growth serum” or “Apply this hair growth oil and double your hair length in 30 days”?

If you are new and just starting out on your curly hair journey, can feel extremely overwhelming. It can leave you feeling as though you have more questions than answers as to do’s and don’ts, what can or can’t work for your curls.

So we’ve put together a list of the 100 most common questions we have been asked in our capacity as textured hair educators and a retailer of curly hair products in the UAE and GCC.

Curly hair has for centuries always been linked to individuals of Middle Eastern and African ethnicity. We find it interesting that such a generalisation can be made as there are always exceptions to every rule. Let’s uncover the truth. 

The notion of curly hair being problematic, undesirable or unacceptable in modern day Middle East is what we don’t subscribe to. Curly hair is not something that needs to be “undone” or “corrected”.

Maintaining your curls in the UAE and wider Middle East region can be a challenge if you don’t understand your hair’s core needs. Ensuring you are using products best suited to your hair type and climate is key to seeing real lasting results. To make your things easier for you, our team of experts at Emerson have compiled a list of Top 10 Recommended Products for Curly Hair in the Middle East.

Hair loss can be truly frustrating and demotivating but in some cases it maybe necessary to birth healthier, strong hair strands. 

Remember with curly hair in particular, strength is required right from the roots in order for effective distribution and delivery of moisture and nutrients through the natural bends and twists in curly textures.

There are several reasons you could be experiencing hair loss after adopting CGM, let’s explore this further.

Representation matters - particularly in media outlets. Hollywood as the center of Western media has a  substantial influence on today's beauty standards, in terms what is considered desirable, acceptable and recognition worthy

We find this topic very interesting to analyse as it’s very difficult to determine whether we have made progress in terms of curly hair representation or regressed, subject to what is considered the starting point in terms of timeline.